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Purchase 2015 SUP Paddling Market Report
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ABOUT THE SUP REPORT
The 2015 SUP Paddling Market Report is the only in-depth market research report conducted of the North American paddling market. The insights provided in this report are based on a market survey of nearly 5,000 paddlers in Canada in the fall of 2015. The data and insights are highly applicable to the US and international markets. This report contains 21 charts covering the following topics:

PARTICIPATION
Insight into where the paddlers are in Canada, what kinds of boats they paddle and what type of a paddler they consider themselves.

DEMOGRAPHICS
Age, income, education and family-size.

PADDLER BEHAVIOUR
Peer into the paddling and travel behaviour of paddlers. Also look at what other sports paddlers engage in. 

CONSUMER BEHAVIOUR
SUPers spend a lot on gear. Figure out how to target effectively to maximize ROI! 

SAFETY
Lifejackets, emergency beacons and float plans.Understand what safety measures paddlers are taking. 

ENGAGING
iPhone or Android? Facebook or Instagram? Key insights into how to reach paddlers

 
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